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Value Driver Framework
Value ▼
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# customers ▼
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New customers ▼
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Available volume ▼
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Adressable market ▼
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Market population
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Adressable share
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% who buy each period ▼
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Market growth ▼
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Population growht
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Adopotion growth
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Switching ▼
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Contract dynamics
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Switching behaviour
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% share won ▼
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Competitiveness ▼
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WTP (vs. competitors)
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Price
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Cost to serve (vs. competitors)
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Distribution reach ▼
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Lead generation
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Sales conversion
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Existing customers ▼
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Installed base
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Churn
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Gross profit per customer ▼
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Revenues ▼
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Customer problems solved
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WTP per problem
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Share captured
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Variable costs ▼
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Inputs
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Salaries
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Machines
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Fixed costs ▼
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Product development
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Sales and marketing
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Capital equipment
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Management / overhead
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